Many companies are thinking about how to attract more young people's eyes through more innovative ways, and video is a good way, compared with pictures and words, vivid videos are easier to capture the attention of candidates, more engaged, and keep candidates interested in the enterprise for a long time.

It can be applied to the various stages before and after recruitment, to help enterprises optimize the candidate recruitment experience, and even get more talent resources, we may wish to try the following process planning recruitment video.

Companies can plan various types of recruitment videos according to different usage scenarios and audience users, such as:

Corporate video: In addition to showcasing the employer brand, you can sell your company and position to candidates by showing them what value they can add to the organization.

· Video JD: You can invite department managers and employees to participate in the recording of video JD, because they know more about the content and working atmosphere of the post than you do; The video format can also make your JD stand out from the monotonous text, and it is convenient for candidates to understand the job information in multiple dimensions.

· Job ads: If you want to get more talent, try to be proactive and attract more candidates to submit their resumes through young and interesting job ads.

Before designing video content, you should first determine the goal of the video to determine the core theme of the video:

In terms of content, in addition to the traditional promotional film style, you can try to shoot the work scenes of different employees during work to show the working atmosphere, or try to make a brainwashing flash mob video by combining simple pictures and text.

Do not worry about making video is difficult, the current video editing software is very friendly to the novice Xiaobai, such as cutting, simple learning can clip out interesting videos.

If you want to reach more potential users with your job video, it's important to have a plan for how to promote your video. You can try to increase the impact of your job video through the following channels:

· Recruitment Website

You can try uploading a video jd when ATS posts a job

· Recruitment Website

· Official public account

· Social channels (such as circle of friends advertising, video number advertising)

It can be placed through the Yonyou Dayi Circle of friends/video number advertising service

· Video platform

Studies have shown that videos can create deeper emotional connections with potential candidates. This means they are more likely to watch or share promotional videos from their company on social media. If you want better results, try the following tips:

· Try to be attractive at the beginning (Golden 3 seconds rule)

· Keep the video short and concise and don't ramble

· Make sure your voice is clear enough

· Add some interesting music or background sound effects

· Show yourself on camera as much as possible

Include a rallying cry at the end of the video (e.g. "Deliver now")